Book— CEO Raskoff and Chief Analytics Officer Humphries have combined statistics gleaned from their popular real estate site Zillow with an eye for storytelling to create Zillow Talk, an entertaining, anecdote-filled journey through the land of house-buying and selling. With fewer people choosing to buy over rent after the housing crisis, the real estate market looks very different: as the authors put it, homeownership has been “decoupled” from the American dream. However, there are still many great reasons to buy a home, and the authors give us some tips for home buying and listing. For instance, like in department stores where prices always end in “.99,” calling a house price, say $199,900 instead of $200,000 has the same psychological effect of leading you to believe the price is significantly cheaper. Using the vast quantity of data that Zillow has generated, the authors have noticed such patterns among such minor factors as street names, walkability, and listing time significantly affecting the price a home eventually sells for.
Zillow Talk is a fun read even if you never plan to buy a house. It will appeal to fans of the Freakonomics books, which also tease out interesting facts from raw statistics and economics to tell a story.